Campus Stories - Stanford Graduate School of Business
When art is your business, treat your business like Art
In 2012, three Stanford alumni set out to bring a high-minded, counterintuitive business model to the anything-goes frontier of Chinese art, where business ethics are sometimes murky and counterfeiters often go to extraordinary lengths to fool private and institutional collectors. “A copy’s intent is to mimic, not to express anything authentic,” says Craig L. Yee…